- I need to give explainations and examples for all of the explain and identify questions within the paper
- Think more about how wikinomics has affected the way we use social media platforms.
This advertisment campaign was effective because it created the well crafted hype based on the already successful meme craze - the campaign was well advertised on instagram as a social media platform however managed to reach Twitter and Facebook as a result of its popularity. Amazon even jumped on the trend advertising the watches launch on friday .
The memes were released on the website at the same time to provide a gallery of viewing much like people do when they find a page of memes on social media - this means that viewers were subject to looking at a variety of the meme posts.
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